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Designs
1812 Ulysses Street NE
Minneapolis, MN 55118
Tel: 612.824.0607 |
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| The creative process is led and
inspired by many factors including marketing objectives, advertising
objectives, creative strategy, and brand positioning. Just as line,
shape, unity, balance and color are the elements of design,
information, research, planning, insight and intuition are the elements
of marketing strategy.
Information fuels the imagination and creates a synergy where numbers,
words, ideas and images are illuminated through design to create a more
meaningful and memorable message. Alternative Designs makes your plans
FLY. |
The Value
of Setting Up Objectives: Sharing the Vision
- Communicate with Alternative Designss
- Each team has goals and plans
- Planning and Decision Making—Clear objectives keep
all focused
- Measurable for Evaluation
Marketing Objective:
A statement of what can be accomplished by overall marketing
objective to...
- Increase Sales Volume
- Increase Market Share
- Increase Return on Investment
- Increase Profit
Sample Marketing Objective:
Our Marketing Objective is to increase sales by 10% in the
small business segment of the market
during the next 12
months.
Advertising Objective:
A statement explaining purpose and role of advertising
campaign to...
- Induce Trial (new)
- Increase Trial (extend line)
- Increase Repeat
- Sustain Preference
- Confirm Brand Equity or Essence
- Build Line Acceptance
- Increase Awareness
- Change Habits
Sample Advertising Objective:
Our Advertising Objective is to induce new trial by 4% in
suburban and rural segments of the market
during the next 12
months.
Advertising &
Marketing Objective Characteristics:
- Quantitative (measurable)
- Defined Target Audience
- Defined Time Period
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